Transform data into actionable insights that drive growth.
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My company partnered with Acorn Analytics on several different projects that ran the gamut from innovative visualization of customer trends to strategic positioning in the e-commerce marketplace to tactical execution of complex algorithms for experiments and performance analysis. I only have positive things to say about the experience. Acorn is a crack data science outfit with their finger on the pulse of the newest ideas and creative ways to execute them. They are also friendly, flexible and great at breaking down complex concepts so that even lay people like myself understand how they work and where they add value.
—Director of marketing of a wine e-commerce company
Acorn Analytics tackles every project with exceptional intellectual curiosity, researching best practices and the latest technologies to inform their approach. They designed data systems that fuel both near-term and long-term business strategies.
— CEO of a startup in stealth mode
Before Acorn we had a number of false starts and it felt like we were talking "past" each other internally. Acorn steered us very well about what we needed about our main architecture, keeping it simple, and what culturally would work well. They provided good advice and helped us through questions like: do we host it internally? Do we use cloud storage? How do we implement this? etc. Once we made those decisions then we were off and running in a good direction. It was really gratifying for all of us to see some traction and get unstuck. I have referred Acorn Analytics to other companies and look forward to working with them again.
— VP of Marketing of a leading data storage brand
We're having so much pain working with our other vendors and having them actually drive things forward/care about things...internally, we've been referring to how Acorn has been managing stuff as an example of what we need from the other teams: actually driving things forward fairly independently; actually caring about things getting done and done right; even swapping out the resources because of a fit gap.. ALL OF THESE are things we were not getting—but need—from the other vendors…
— Senior Manager, Global Customer Experience Strategy & Ops, publicly-traded software company
When we were looking for a new provider of analytics and data engineering services, we really like the partner we found in Acorn Analytics. We appreciated how Mike and his team took the time to explain stuff, took the time to put concepts into layman’s terms. One of the reasons Acorn Analytics was so compelling over other prospective service providers is that they treat data science as a team sport, because a team can bounce ideas off of each other and produce better results. I have gladly recommended Acorn Analytics to others.
— VP of Marketing, Consumer Health/IoT manufacturer
This is so sick! This is a game changer! How fast can we get this in front of customers? I can't wait to show our customers what our AI team (Acorn) is doing. This is going to change our industry forever...
— CEO of marketing platform technology company
We chose you over your competition because of how fast you were able to mobilize your team to show us an example of what was possible. We decided, Acorn can marshal resources extremely quickly, and this speed and care and attention is what we need the most in a partner.
— Director of Marketing Operations and Analytics at a Fortune 500 company
Mike Zawitkowski is one of the smartest people I know (and is understated about it) and he never stops learning. He is of the “get-it-done school” and one of the things I like about working with him and his team at Acorn Analytics is that after a quick discussion and review of facts/data, they are off and running to attack the problem or project. Again, it is my pleasure to recommend Acorn Analytics to you for solving the most complex problems in your business.
— Fractional COO for multiple client companies served by Acorn
At Acorn Analytics, we believe in the power of data to transform businesses. Our mission is to provide actionable insights that drive real growth.
Read more from our founder
Losing customers can be a nightmare, but identifying which ones are at risk of leaving is a challenging task.
Our client—A global B2B SaaS powerhouse with a team of 6,000 talented individuals and a remarkable annual revenue of $2 billion—was moving from a primarily on-premise offering to a cloud-based subscription. Based on this move, they needed to be able to assess and address various risks such as; customer churn, subscription renewal, upgrading, and downgrading. The client also needed assistance in improving their assessment of cloud customer engagement and developing an improved data-driven approach to benchmarking. Ultimately, customer success managers and directors used both aspects of this work (predictive modeling and data-driven benchmarking) to improve customer engagement and support.
Our team was tasked with developing a highly accurate churn prediction model for our client, who expressed concern over the unreliability of their current customer attrition forecasts. By collaborating closely with key stakeholders and identifying areas for improvement, we were able to address gaps in their existing system and provide solutions to the challenges they were facing.
We discovered that the lack of a churn assessment model and limited data availability contributed to their unreliable predictions. Our team also identified internal process gaps and inconsistent documentation that required attention. With our expertise and thorough analysis, we are confident in our ability to develop a reliable churn prediction model that will meet our client's needs.
Acorn created a model that predicts customer engagement using innovative tracking and benchmarking techniques. The data experts successfully filled any gaps and provided a model that tracks customer engagement and creates benchmarks using novel approaches.
Interestingly, our model's main principles contradicted the client's assumptions. We found that inactive customers are at a higher risk of churning, while active and engaged customers are the least likely to do so.
Our solution was to design a predictive model that could identify potential customer churn risks with 85-90 percent certainty.
Our model allowed the client to reliably predict a customer who will churn 85-90% of the time. Additionally, our data solution created an improved assessment of their customers’ engagement and a data-driven approach to benchmarking.
