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Why Cargo Cults Plague Business

What do Christopher Moore and Richard Feynman have in common? Cargo cults. In Richard P. Feynman’s book Surely You’re Joking, Mr. Feynman! there is a chapter titled “Cargo Cult Science.” The title is a reference to phenomenon known as a cargo cult. Feynman uses this vivid example to criticize some practices in the scientific community.…
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Founder ADHD

Before reading this post, you may want to check out my previous posts about the One Metric That Matters (OMTM). In part one, I explained why OMTM was problematic in general. In part two, I shared an alternative to OMTM when tracking growth. This third post focuses on using the OMTM as an antidote against…
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Business Growth Metrics

Business growth is easier with more than one metric. Trying to apply the “One Metric That Matters” (OMTM) to a company you wish to be successful is a myopic recipe for failure. Instead, you must use a collection of metrics to provide a realistic assessment.

The Deadly “One Metric That Matters”

Companies require more than one metric to succeed. Have you heard of the “one metric that matters” (OMTM)? This concept was first introduced to me through the book Lean Analytics, by Alistair Croll and Ben Yoskovitz. I have a lot of respect for Ben and Alistair. I’m a proud owner of two copies of Lean…
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Picture of old spray cans. Photo by Aleksander Naug on Unsplash

Grayscale Testing Graphs

TL;DR: Because of printers and colorblindness the color palette of your chart, graph, or data visualization must work in grayscale. While we analytics nuts were conducting research on color schemes most appropriate for a data visualization for one of our clients, I happened to enter the phrase, “colors to use in charts” into Google. At…
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Photo by Chris Abney on Unsplash taken at Biltmore Park, Asheville, United States of jungle plants

The Acorn Analytics Origin Story

Comic book fans are familiar with the concept of the origin story. In honor of our two-year anniversary as a company, I decided to share the origin story of Acorn Analytics Inc. This post attempts to explain why Acorn Analytics was started in the first place.

Introducing the new website

We really loved the old site, its design and its simplicity. Unfortunately, it was not what we needed as we grow as a company.